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À̵¿´ë (2010) , “ºê·£µå °æ¿µ È¿À²¼ºÀÌ ±â¾÷¼öÀͼº°ú ÁÖÁÖ°¡Ä¡¿¡ ¹ÌÄ¡´Â ¿µÇâ,” °æ¿µÇבּ¸, Á¦ 39±Ç 5È£, 1253-75.

Hyman, Michael , Dennis Kopf, and Dongdae Lee (2010), “Review of Literature-Future Research Suggestions: Private Label Brands: Benefits, Success Factors, and Future Research,” Journal of Brand Management, Vol. 17, No. 5, 368-389.

Lee, Dongdae, Audhesh K. Paswan, Gopala Ganesh, and M.J. Xavier (2009), “Outshopping through the Internet: A Multi-country Investigation,” Journal of Global Marketing, Vol. 22, No. 1, 53-66.

À̵¿´ë (2008), “ºê·£µå Á¤Ã¼ ³ëÃâ ¿©ºÎ°¡ À¯Åë¾÷ü ºê·£µå Æò°¡ ¹× ¼±Çà º¯¼öµé¿¡ ¹ÌÄ¡´Â ¿µÇâ,” ¸¶ÄÉÆÃ°ü¸®¿¬±¸, Á¦13±Ç 4È£, 1-20.

Lee, Dongdae and Michael Hyman (2008), “Hedonic/Functional Congruity Between Stores and Private Label Brands,” Journal of Marketing Theory and Practice, Vol. 16, no. 3 (Summer), 217-230.

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