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Yoon, H., & George, T. (2012). Nutritional Information Disclosure on the Menu: Focusing on the roles of Menu
Context, Nutritional Knowledge and Motivation. International Journal of Hospitality Management 31(4),
1187-1194

Parsa, H.G., Self, J.T., Sydnor-Bousso, S & Yoon, H. (2011). The impact of Affiliation, Location, and Size on
Restaurant Failures; Results from a Survival Analysis. Journal of Foodservice Business Research, 14(4) 360-379.

Yoon, H., Nusair, K., Parsa, H.G., & Naipaul, S. (2010). Pricing Discounts and Consumers Perceptions:
A Comparison Between Hospitality and Non-Hospitality Industries. Journal of Foodservice Business Research.
13(1), 51-65.

Nusair, K., Yoon, H., Naipaul, S., & Parsa, H.G. (2010). Effect of Price Discount Frames and Levels on Consumers
Perceptions in Low-End Service Industries, International Journal of Contemporary Hospitality Management, 22(6),
814-835.

Yoon, H., Thompson, S.S. & Parsa, H.G. (2009). Bayesian Approach to Assess Consumers’ Brand Selection
Process and Identification of Brand Attributes in Service Context. International Journal of Hospitality Management,
28 (1), 33-41.

Nusair, K., Yoon, H., & Parsa, H.G. (2008). Effect of Utilitarian and Hedonic Motivations on Consumer
Satisfaction with Travel Websites. Journal of Information Technology & Tourism, 10 (1), 75-89.