¿¬±¸³í¹®(SCI/SSCI listed)
2023 The Diffusion Pattern of New Products: Evidence from the Korean Movie Industry, Asian Business & Management
2022 How Electronic Word-of-Mouth Forms and Affects the Market Performance of Art Exhibitions, International Journal of Arts Management
2022 The Determinants for Top Ranker of Korean Greco-Roman Wrestlers, Journal of Men’s Health
2021 Impact of Online Information on the Diffusion of Movies: Focusing on Cultural Differences, Journal of Business Research
2020 A QUANTILE REGRESSION APPROACH TO GAINING INSIGHTS FOR REACQUISITION OF DEFECTED CUSTOMERS, Journal of Business Reseach
2020 A Qualitative Review of Cruise Service Quality: Case Studies from Asia, Sustainability
2020 Young Consumers’ Brain Responses to Pop Music on YouTube, Asia Pacific Journal of Marketing and Logistics
2012 Modeling Patronage Shift to a New Entrant for Predicting Disproportionate Losses for Incumbent Outlets, International Journal of Forecasting
2008 Managing and Modeling the Price-Reduction Effect in Mobile Telecommunications, Telecommunications Policy
2004 Bridging Telecommunications Services: Its Concept and Management Strategy, Telecommunications Policy
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2022 »çÁø ¼Ó ¸¶ÄÉÆà À̾߱â, ÇÑ°æ»ç
2022 ±âÃÊ Åë°èÀû ¿¬±¸¹æ¹ý·Ð(3ÆÇ), ÇÑ°æ»ç
2021 ±¤°íÀÇ ¿¹»óÀ» ºø³ª°£ ¸¶ÄÉÆà ȿ°ú, ÇÐÁö»ç
2020 R°ú ÆÄÀ̽ãÀ» È°¿ëÇÑ ³í¹®¿¬±¸¹ý, â¸í (Çѱ¹ÃâÆǹ®È»ê¾÷ÁøÈï¿ø 2021³â ¼¼Á¾µµ¼ ÇмúºÎ¹® ¿ì¼öµµ¼ ¼±Á¤, »çȸ°úÇкι®)
2020 ±âÃÊ Åë°èÀû ¿¬±¸¹æ¹ý·Ð(2ÆÇ), ÇÑ°æ»ç
2019 ºÐ¼®Àû ¸¶ÄÉÆà Á¶»ç·Ð, ÇÑ°æ»ç
2019 ±âÃÊ Åë°èÀû ¿¬±¸¹æ¹ý·Ð, ÇÑ°æ»ç
2015 ¸¶ÄÉÆà ¿¬±¸ÀÇ È帧: ¸¶ÄÉÆÃÀÇ µ¿ÇâÀ» ¾Õ¼ º¸·Á¸é ²À ¾Ë¾Æ¾ß ÇÒ, 2Àå ±¹³» °¡°Ý¿¬±¸¿¡ °üÇÑ Á¾ÇÕÀû °íÂû ¹× ÇâÈÄ ¿¬±¸¹æÇâ, ¹ý¹®»ç (2016 ´ëÇѹα¹Çмú¿ø ¿ì¼öµµ¼ ¼±Á¤, »çȸ°úÇкι®)
2013 ¿¹ÃøÀÇ Èû, ¿Ã¸²
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2024 ¸¶ÄÉÆà ¿¬±¸¸¦ À§ÇÑ È¸±ÍºÒ¿¬¼Ó¼³°èÀÇ °íÂû, ¸¶ÄÉÆÿ¬±¸
2024 Äڷγª19 ÆÒµ¥¹Í¿¡¼ÀÇ ÇØ¿Ü Ãâ±¹ Ç×°ø ¿©°´Æí¼ö ¿¹Ãø ¸ðÇü °³¹ß¿¡ °üÇÑ ¿¬±¸, °ü±¤¿¬±¸³íÃÑ
2022 TVȨ¼îÇΰú ¶óÀ̺êÄ¿¸Ó½º¿¡ µû¸¥ Ã浿±¸¸Å ¼ºÇâÀÇ À¯Çü¿¡ °üÇÑ ¿¬±¸: ÀÎÁöºÎÁ¶È °æÇèÀÇ °¨¼Ò¸¦ Áß½ÉÀ¸·Î, ¸¶ÄÉÆÿ¬±¸
2021 ³ëÀÎÀå±â¿ä¾çº¸ÇèÁ¦µµÀÇ Á¤Ã¥È¿°ú¿¡ °üÇÑ ¿¬±¸: Á¦µµ ÀÌ¿ë°ú °³Æí È¿°ú¸¦ Áß½ÉÀ¸·Î, ¼ÒºñÀÚÁ¤Ã¥±³À°¿¬±¸
2020 1ÀÎ °¡±¸ÀÇ ¼î·ç¹Ö ÀÌ¿ë ¼Ó¼º, ¼î·ç¹Ö ŵµ¿Í Áö¼ÓÀû ¼î·ç¹Ö ÀǵµÀÇ °ü°è, ¸¶ÄÉÆÿ¬±¸
2020 Ȩ¼îÇÎ ¹æ¼Û¿¡¼ ½Ã·Ã»°¢Àû Èñ¼Ò¼º ÀÚ±ØÀÌ ÁÖ¹®°Ç¼ö¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¼Òºñ¹®È¿¬±¸
2020 Ȩ¼îÇÎ ÁÖ¹®°Ç¼ö¿¡ ¹ÌÄ¡´Â ¹æ¼Û±¤°í½Ã°£¿¡¼ÀÇ Zapping ¿µÇâ, ¸¶ÄÉÆðü¸®¿¬±¸
2019 ±âÁرݸ® º¯È¿¡ µû¸¥ ¿¹±Ý±Ý¸®¿Í ´ëÃâ±Ý¸® º¯µ¿ÀÇ ºñ´ëĪ¼º, °æ¿µÄÁ¼³Æÿ¬±¸
2019 ¼Òµæ°øÁ¦À² º¯µ¿ÀÌ ½Å¿ëÄ«µå¿Í Á÷ºÒÇüÄ«µå »ç¿ëºñÀ² Á¶Á¤Àǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¼ÒºñÀÚ¹®Á¦¿¬±¸
2019 ÁÖ°üÀû Áö½Ä¿¡ µû¸¥ Ȩ ÀÎÅ׸®¾î ¼ºñ½º üÇè ¿ä¼Ò¿Í ¸ôÀÔ ¹× ºê·£µå ¾ÖÈ£µµÀÇ °ü°è, ¸¶ÄÉÆðü¸®¿¬±¸
2018 ¹è°íÇÄÀº ºñ½ÄÇ°ÀÇ ¼Òºñµµ Áõ°¡½ÃÅ°´Â°¡?, ¼ÒºñÀÚÇבּ¸
2018 ¿ìÀ¯ ¿øÀ¯¼öÃë°¡°Ý º¯µ¿¿¡ µû¸¥ ºê·£µåº° ¼Ò¸Å°¡°Ýº¯µ¿ÀÇ ºñ´ëĪ¼º¿¡ °üÇÑ ¿¬±¸, ¼ÒºñÀÚ¹®Á¦¿¬±¸
2017 ¹è±Þ»çÀÇ ÀÇ»ç°áÁ¤ÀÌ ¿µÈÈ®»ê¿¡ ¹ÌÄ¡´Â ¿µÇâ: Çѱ¹½ÃÀåÀÇ »ç·Ê¸¦ Áß½ÉÀ¸·Î, ¸¶ÄÉÆÿ¬±¸
2017 Ä¿ÇÇ°¡°Ý°ú ¹°¸®Àû °Å¸®´Â »ó°üÀÌ Àִ°¡?, À¯Å뿬±¸
2017 ±¹³» ÀÔÇ× Å©·çÁî ¿Ü·¡ °ü±¤°´ ¼ö ¿¹Ãø, °ü±¤¿¬±¸Àú³Î
2017 Å©·çÁî ¼ºñ½º Ç°Áú(CSQ) ºñ±³ºÐ¼®¿¬±¸: ¾Æ½Ã¾Æ ¿îÇ× ¼±»ç Áß½É, °ü±¤¿¬±¸Àú³Î
2016 ÀÎÅÍ³Ý Á¤º¸ °Ë»ö Çൿ°ú ¿µÈ ÈïÇàÀÇ »ó°ü°ü°è¿¡ ´ëÇÑ ¿¬±¸, °æ¿µÇבּ¸
2016 Á¦µµÀû ȯ°æ¿äÀÎÀÌ ±â¾÷ÀÇ CSR ±¹Á¦Ç¥ÁØ ÀÌÇà¿¡ ¹ÌÄ¡´Â ¿µÇâ: À¯¿£±Û·Î¹úÄÞÆÑÆ®(UNGC) Å»Åð ±â¾÷ Áß½ÉÀ¸·Î, Åë°è¿¬±¸
2016 ±¤°íºñ°¡ ¸¶ÄÉÆà ¹× À繫Àû ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ: ºê·£µå ¾ÖÈ£µµ, ¼öÀͼº, ±â¾÷°¡Ä¡¸¦ Áß½ÉÀ¸·Î, ±¤°íÇבּ¸
2015 ±¹°¡ Á¦µµÀû ȯ°æ¿äÀÎÀÌ °ø°³±â¾÷ÀÇ CSRÈ°µ¿¿¡ ¹ÌÄ¡´Â ¿µÇâ: À¯¿£±Û·Î¹úÄÞÆÑÆ®(UNGC) °¡ÀÔ °ø°³±â¾÷À» Áß½ÉÀ¸·Î, ¸¶ÄÉÆðü¸®¿¬±¸
2015 ±¤ÄÉÀÌºí °íÀåÀÌ °í°´ ºÒ¸¸¿¡ ¹ÌÄ¡´Â ¿µÇâ ¿¬±¸, Çѱ¹Åë½ÅÇÐȸ³í¹®Áö
2014 °¡°Ý¿¬±¸¿¡ °üÇÑ Á¾ÇÕÀû °íÂû: ÃÖ±Ù 15³â(2000~2014)ÀÇ ±¹³»¿¬±¸¸¦ Áß½ÉÀ¸·Î, ¸¶ÄÉÆÿ¬±¸
2014 Åë½Å ¼ºñ½ºº° VOC ¿µÇâ ¿äÀΰú ÇнÀ°î¼±¿¡ °üÇÑ ¿¬±¸, Çѱ¹Åë½ÅÇÐȸ³í¹®Áö
2014 ÀÎÅÍ³Ý ¼îÇθô¿¡¼ÀÇ ±â´ëÃÊ°úº¸»óÀÌ À籸¸Å ¼ö·®¿¡ ¹ÌÄ¡´Â ¿µÇâ, ¼ÒºñÀÚÇבּ¸
2014 ¹Ý»çÇÊÅ͸¦ ÀÌ¿ëÇÑ ±¤¼±·Î ¿ø°Ý°¨½Ã ½Ã½ºÅÛ, Çѱ¹Åë½ÅÇÐȸ³í¹®Áö
2014 ±¸ÀüÀÚ»ê: ÃøÁ¤¹ý°ú ¿µÈ»ê¾÷¿¡ÀÇ ÀÀ¿ë, ¸¶ÄÉÆÿ¬±¸
2013 º¥Ã³±â¾÷ÀÇ ´Ü°èº° ±¹Á¦È °æÇè°ú ÇнÀ¿ª·®ÀÌ °æ¿µ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ, Áß¼Ò±â¾÷¿¬±¸
2013 Brand Revitalization by Strategic Repositioning: A Case Study of Korando Sports, Asia Marketing Journal
2012 ±¹Á¦À¯°¡ º¯µ¿ÀÌ ÁÖÀ¯¼Ò ÈÖ¹ßÀ¯ °¡°Ý¿¡ ¹ÌÄ¡´Â Rockets & Feathers Çö»ó, ¼ÒºñÀÚ¹®Á¦¿¬±¸
2011 ÆǸŰü¼º°è¼ö¿Í ºê·£µå ¼Ó¼ºÀÇ °ü°è¿¡ ´ëÇÑ °íÂû, ¸¶ÄÉÆÿ¬±¸
2011 ºê·£µå ÅëÇÕ Æ÷ÀÎÆ® Ä«µåÀÇ ÀÌ¿ëÇàÅÂ¿Í ÅëÇÕÈ¿°ú, »óÇ°Çבּ¸
2011 ¹«¿ë°ø¿¬¿¡ °üÇÑ °ü°´°¨µ¿ÀÇ °³³ä Á¤¸³¿¡ °üÇÑ ¿¬±¸, Çѱ¹¹«¿ë¿¬±¸
2011 ÀÏ°ú Ãã, °æ¿µ°ú °ø¿¬ÀÇ »óÈ£°ü°è¿¡ °üÇÑ °íÂû - ¸öÇÐ(Somatics)À» Áß½ÉÀ¸·Î, Çѱ¹¹«¿ë±â·ÏÇÐȸÁö
2011 Çâ»óµÇ´Â âÀǼº-¹«¿ëüÇèÀÌ °æ¿µÀÎÀÇ Ã¢ÀǼº Çâ»ó¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸, ´ëÇѹ«¿ëÇÐȸ³í¹®Áý
2011 º£ÀÌÄ¿¸® ¾÷°èÀÇ °í°´º¸»óÇÁ·Î±×·¥°ú Á¦ÈÞÄ«µå ÇÒÀÎÇÁ·Î±×·¥ÀÇ È¿°úÀûÀÎ ¿î¿µ¹æ¾È¿¡ ´ëÇÑ ¿¬±¸ - Æйи®·¹½ºÅä¶û°úÀÇ ºñ±³¸¦ ÅëÇÏ¿©, Korea Business Review
2011 Á¦ÈÞÄ«µå ÇÒÀÎÇÁ·Î±×·¥ÀÌ ¿Ü½Ä¾÷ÀÇ ¼öÀͼº¿¡ ¹ÌÄ¡´Â ¿µÇâ, Çѱ¹¸¶ÄÉÆÃÀú³Î
2009 ÀûÀÀÀû ÀÌ¿ùÈ¿°ú¸¦ °¡Áø µ¿ÅÂÀû °¡°Ý°áÁ¤ ¸ðÇüÀÇ ÀÀ¿ë°¡´É¼º, ¸¶ÄÉÆÿ¬±¸
2009 ÀÎÅÍ³Ý Á¤º¸È®»êÀÇ ¼º°ø°ú ½ÇÆп¡ ¹ÌÄ¡´Â »çȸÀû ³×Æ®¿öÅ© ¿µÇâÀÚÀÇ ¿µÇâ, Çѱ¹¸¶ÄÉÆÃÀú³Î
2009 A MODIFIED DIFFUSION MODEL CONSIDERING AUTOCORRELATED DISTURBANCES: APPLICATIONS ON CT SCANNERS AND FPD TVS, Çѱ¹¸¶ÄÉÆÃÀú³Î
2008 ±â¾÷ÀÇ ¼öÀÍ°ú °¡Ä¡¿¡ ¹ÌÄ¡´Â °í°´¸¸Á·ÀÇ µ¿ÅÂÀû È¿°ú, Çѱ¹¸¶ÄÉÆÃÀú³Î
2007 ´Ù¾çÇÑ Áö¿¬È¿°ú¸¦ °¡Áø µ¿ÅÂÀû °¡°Ý°áÁ¤ ¸ðÇü, ¸¶ÄÉÆÿ¬±¸
2006 ½Â»êÀûÇüŸ¦ °¡Áø µ¿ÅÂÀû °¡°Ý°áÁ¤ ¸ðÇü, Çѱ¹°æ¿µ°úÇÐȸÁö
2005 ÀûÀÀÀû Áö¼öÆòÈ°¹ýÀ» ÀÌ¿ëÇÑ °ø±Þ¸Á ¼ö¿ä¿¹ÃøÀÇ ½ÇÁõºÐ¼®, IE Interfaces
2005 ÀüÀÚ±³È¯±â Ç°Áú°ü¸®¸¦ À§ÇÑ ¹ß»ýÈ£¼ö¿Í Àç½Ãµµ È£¼ö ÃßÁ¤, IE Interfaces
2001 ¼±ÅðüÁ¡¿¡ÀÇ °æÀïÈ®»ê¸ðÇü°ú ±¹³» À̵¿ÀüÈ ¼ºñ½º ½ÃÀå¿¡ÀÇ ÀÀ¿ë, ´ëÇÑ»ê¾÷°øÇÐȸÁö
2000 ºê¸®Â¡ Åë½Å ¼ºñ½º °³³ä°ú °æ¿µÀü·«, Á¤º¸Åë½ÅÁ¤Ã¥¿¬±¸
2000 ¼³¹®ÀڷḦ ÀÌ¿ëÇÑ ±¹³» PCS ÀçÆǸŠ¼ºñ½º ¼ö¿ä¿¹Ãø, IE Interface
¿¬±¸³í¹®(International Journal)
2015 Shinchang Market Revival Strategy, Journal of Marketing Thought
2014 Asymmetric and Non-proportional Response of Retail Gasoline Price to Crude Oil Prices in Korea, Journal of Marketing Thought
2012 A Generalized Bass Model for Predicting the Sales Patterns of Motion Pictures Having Seasonality and Herd Behavior, Journal of Global Scholars of Marketing Science
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2011 "2010³â ¸¶ÄÉÆÃÀú³Î ¿ì¼ö ³í¹®»ó", Çѱ¹¸¶ÄÉÆÃÇÐȸ
2010 "2009³â ¸¶ÄÉÆÃÀú³Î ÃÖ¿ì¼ö ³í¹®»ó", Çѱ¹¸¶ÄÉÆÃÇÐȸ
2004 "°æÀïºÎ¹® ¿ì¼ö ³í¹®»ó", Ãß°èÇмú´ëȸ, Çѱ¹°æ¿µ°úÇÐȸ
Working & Being reviewed Papers
The Role of Artists' Network Centrality in Artwork Pricing
A Modified Gompertz Model for Musical Performances Diffusion
Strategic decision of optimal level of manufacturing automation for competitive semiconductor wafer manufacturing
The Impact of Mass Transit Network Accessibility on Retail Demand
The Role of NGOs in the Global Initiative of Corporate Social Responsibility: An Empirical Analysis of UN Global Compact Participations
Managing Customer Equity (CE) through Acquisition vs. Retention Investment by Leader vs. Follower |