:: 동아대학교 ::

패션디자인학과 박은주 교수

02

Research

연구활동

	Publication

	- Park, E. J. and Venessa M. Funches, William Foxx, Kim, E. Y.(2010). Assessing the Damage:An Exploratory Examination of Electronic Word of Mouth, Journal of Global Academy of Marketing Science, 20(2), p.188-198 - Park, E. J. and Park, S. Y.(2010). Effects of Consumer Innovativeness, Shopping Mall Attributes, and Satisfaction on E-loyalty for Fashion Products, Journal of the Korean Society of Clothing and Textiles, 34(5), p.765-774. - Park, E. J.and Kang, E. M. and Oh, K. S. (2010). Difference of Purchasing Behavior on Consumer Values for Hairdressing Services, Journal of consumption culture, 13(1), p.81-96 - Park, E. J. and Kim, J. E. (2010). Effects of Cosmetics Shopping Mall Attributes on Revisit Intentions of Total Mall and Specialty Mall at Internet. Journal of the Korean Society for Clothing Industry, 12(1), p.38-45. - Park, E. J. and Lee ,K. S.(2009). Hedonic Characteristics of Apparel Product Brand. Journal of Research Insititute of Human Ecology, 15(1), p.77-86 - Park, E. J, ancy J. miller, Ko, E. J., Linda Neihm.(2009). Global fashion marketing systems: Introduction to the focus issue, 27(4), p. 243-246. - Park, E. J and Kang, E. M. and Choi, J. Y. (2009). Effect of Service Quality Perception on Consumer Satisfaction and Loyalty according to Clothing Involvement at Internet Shopping Mall. Journal of the Korean Society for Clothing Industry, 11(4), p.549-555. - Park, E. J, Judith C. Forney.(2009). Browsing perspectives for impulse buying behavior of college students. 1(1), p.1-3 - Park, E. J. and Kang, E. M.(2009). Transactions : Effects of Cognitive Age on Perceived Service Quality. Satisfaction, and Repurchase Intentions across the Elderly`s Lifestyle Types in Apparel Stores. Journal of the Korean Society of Clothing and Textiles, 33(3), p.355-365. - Park, E. J and Kang, E. M. (2009). Effects of Cognitive Age on Consumer Satisfaction and Repurchase Intention by Silvers` Lifestyle in the Hairdressing Shop, Journal of the Korean Society for Clothing Industry, 11(1), p.57-65. - Park, E. J. and Lee, I. K.(2009)., Qualitative analysis on Dimensions of Image-making Perceived by Educational Experts. Cung Chon Ronchong , 10(1), p.197-211. - Park, E. J. (2008). Effects of Apparel Product Attributes on Customer Satisfaction, Trust, and Loyalty in Online. Journal of the Korean Society of Clothing and Textiles, 32(8), p.1299-1308. - Park, E. J. and Park, O. K. (2008). Effects of Consumption Values, Service Quality, and Consumer Satisfaction on Store Loyalty for Beauty Consumers. The Research Journal of the Costume Culture, 16(6), p.1008-1018. - Park, E. J. and Judith C. Forney.(2008). Hedonic Consuption as a Predictor of Credit Card Usage anong College Students, Tafcs Research Journal, 1(1), p.14-16. - Park, E. J. and Lee , K. S.(2008). A Qualitative Analysis of Situational Fashion Coordination. Journal of Research Insititute of Human Ecology, 14(1), p65-76 - Park, E. J and Kang, E. M..(2008). Putchasing Behavior of Hairdressing Services on Cognitive Age of Silver ConsumersThe Research Journal of the Costume Culture, 16(4), 762-774. - Park, E. J. and Kim, J. E.(2008). Relationships among Shopping Orientation, Shopping-Mall Characteristics, Consumer Satisfaction, and Loyalty in Online Market of Cosmetics. The Research Journal of the Costume Culture, 16(4), 696-708. - Park, E. J. and Lee, I. K.(2008). Effects of Purchasing Motives, Evaluative Criteria of Store, Information Sources on Store Patronage Behavior of High School Girls for Color Cosmetics. The Research Journal of the Costume Culture, 16(3), 574-587. - Park, E. J. and Kim, E. Y.(2008). Effect of consumer Tendencies and Positive Emotion on Impulse Buying Behavior for ApparelJournal of the Korean Society of Clothing and Textiles, 32(6), 980-990. - Park, E. J. and Ha, M. J (2008). Influenrial Variables of Impules Buying in Jewelry Market Journal of the Korean Society of Clothing and Textiles, 32(3), 385-394. - Park, E. J. and Koh, S. B. (2008). Effects of Internet Shopping Interest, Shopping Mall Attribute, and Emotions on Impulse Buying Behavior for Fashion Products in Internet Shopping Mall. Journal of the Korean Society of Clothing and Textiles, 32(1), 1-11. - Park, E. J. and Kang, E. M. (2007). The Elderly`s Lifestyle and Their Purchasing Behavior of Apparel Products and Hairdressing Services. Journal of the Korean Society of Clothing and Textiles, 31(11), 1542-1553. - Park, E. J. and Jang, S. Y. (2007).Relative Vaiables of Impulse Buying of Korean Overseas Travelers for Fashion Producrs - Park, E. J. and Kim, Y. K. (2007). Analysis of Curriculum on Types of Beauty-Related High Schools. Journal of the Korean Society for Clothing Industry, 9(1), 89-95 - Park, E. J. and Pyo, H. S. (2006). Effects of Shopping Value on Store Choice Behavior for Golf Wear, Journal of the Korean Society forClothing Industry, 8(5), 545-551. - Park, E. J. and Oh, K. S. (2006). Job Satisfaction and Consumer Satisfaction of Beauty Shops -Compasing with Franchised and Non-franchised Beauty Shops-. The Research Journal of the Costume Culture, 14(5), 715-727. - Park, E. J. and Park, J. S. (2006). Effects of Entertainment Service on Impulse Buying Behavior of Apparels -Comparing with Department Stores and Shopping Malls-. Journal of the Korean Society of Clothing and Textiles, 30(9/10), 1333-1343. - Park, E, J.and Park J. S. (2006). Effects of Entertainment Service on Impulse buying Behavior. The Research Journal of the Costume Culture, 14(3), 353-365. - Park, E. J. and Kang, E. M. (2006). Clothing Purchase Behavior of Elderly by Clothing Buying Motive. Journal of Korean Home Economics Association, 44(2), 61-69.

	Professional Presentations & Conference Proceedings

	<Domestic> - Park, E. J. and Kang, J. H(2010). Effects of Purchase Reviews Attributes on purchase Intention in Internet Fashion Shopping Mall. Korean Society Clothing Industry(Spring), Jeju Univ. - Park, E. J. and Kang, E. M(2010). Effects of New-silver Consumer's Change Seeking Orientation on purchase Intention of Eco Fashion Product. Korean Society Clothing Industry(Spring), Keimyung Univ. - Park, E. J. and Park, S. Y(2010). Mediating Effects of Flow on E-impulse Buying for Fashion Products. KAMS(Spring), Kyunghee Univ. - Park, E. J. and Park, S. Y(2010). A study on Loyalty of Internet Fashion Shopping Mall according to shopping value. The korean Society of Clothing and Textiles(Spring), Ehwa women's Univ, p.101 - Park, E. J. and Kim, J. E(2010). Determinants of Consumer Orientation of College Students on Impulse Buying according to Shopping Value. The Costume Culture Association(spring), Sookmyung women's Univ. - Park, E. J. and Kang, E. M., Oh, K. S(2009). Relationship among Customer's Value Consciousness for Hairdressing Services, Consumer Satisfaction, Store Loyalty. Korean Society Clothing Industry(Spring), Sookmyung women's Univ, p.361-364 - Park, E. J. and Pyo, H. S(2009). A qualitative study of motivation for Nail-Care. Korean Society Clothing Industry(Spring), Kumoh national institute of technology, p.160-162 - Park, E. J. and Park, S. Y(2009). A Typology of Internet Shopping Mall for Fashion Products. 2009 Korean Academy of Marketing Science Spring International Conference and Fashion Markieting symposium, Ewha women's Univ., p.22 - Park, E. J. and Kim, J. E(2009). Effects of Materialism and Impulsive Orientation on Revisit Intentions of Cosmetics Shopping Mall at Internet. The Costume Culture Association(Spring), Sookmyung women's Univ. - Park, E. J. and Lee, I. K(2009). A Qualitative Analysis of Fashion Coordination according to Situational Pursued-Image. The korean Society of Clothing and Textiles(Spring). Chungang Univ, p.146. - Park, E. J. and Lee, K. S(2008). A Situational Qualitative Analysis of Fashion Coordination. Korean Consumption Culture Association(Fall), Ehwa women's Univ, p.249-256. - Park, E. J. and Ko, E. J., Kim, E. Y., Park, K. A., Sung, H. W., Lee, M. U., Lee, S. H., Panel: Fashion Marketing Community Ver. 1(2008). Korean Academy of Markting Science International Conference and Fashion Marketing Symposium, Sookmyung Women's Univ, p.29-30 - Park, E. J. and Lee, I. K(2008). Qualitative Analysis of Image-making Dimensions Perceived by Instructors, Korean Academyof Markting Science International Conference and Fashion Marketing Symposium, Sookmyung Women's Univ. p.33 - Park, E. J. and Jeong, H. J(2008). A Qualitative Study on Clothing Pursued Benefits and Store Service for Adult Males. Korean Society Clothing Industry(Fall), Konkuk Univ, p.46-48. - Park, E. J. and Kim, J. E(2007). Effects of Internet-Addiction Tendency on Satisfaction and Revisit Intentions for college and high school students in Cosmetics Shopping Mall. Korean Academy of Marketing Science(Fall), Bexco Convention Hall - Park, E. J. and Kim, J. E(2008). Effects of Variety Seeking Orientation on Loyalty of Online Cosmetics Shopping Mall. Korean Consumption Culture Association(Spring), Haeundae Grand Hotel(Busan), p.101-111 - Park, E. J. and Choi, J. Y(2008). Effects of Service Quality Perception on Consumer Satisfaction and Loyalty according to Clothing Involvement at Internet Shopping Mall. Korean Society Clothing Industry(Spring), kyungpook Univ, p.197-199 - Park, E. J. and Park, S. Y(2008). Effects of Innovativeness on Promotion, Consumer Satisfaction and Loyalty in Online Shopping Mall. Korean Society Clothing Industry(Spring), kyungpook Univ, p.166-167 - Park, E. J. and Kim, J. E(2008). Effects of Shopping Values and Shopping Mall Attributes on Revisit Intentions of Specialty Cosmetics Mall at Internet. The korean Society of Clothing and Textiles(Spring), Chungang Univ, p.153-154. - Park, E. J. and Kang, E. M(2008). Purchasing Behavior of Hairdressing Services on Cognitive Age of Silver Consumers. The Costume Culture Association(Spring), Ehwa women's Univ, p.175-176. - Park, E. J. and Kim, J. E(2007). Effects of Internet-Addiction Tendency on Satisfaction and Revisit Intentions for college and high school students in Cosmetics Shopping Mall. Korean Consumption Culture Association(Fall), Chonnam Univ. - Park, E. J. and Kang, E. M(2007). Effects of Cognitive Age on Consumer Satisfaction and Repurchase Intention by Silver's Lifestyle. The korean Society of Clothing and Textiles(Fall), Chungang Univ, p.180 - Park, E. J. and Kim, J. E(2007). Effect on Shopping Orientation on e-Loyalty for Cosmetics Market, 2007 Korean Academy of Marketing Science Spring International Conference. Dongguk Univ. - Park, E. J. and Park, S. Y(2007). Effects of Innovation type on E-loyalty for Fashion Shopping Mall. Conference of Korean Production and Operations Management Society, BEXCO Convention Hall, p.197-211. - Park, E. J. and Park, S. Y(2007). E-loyalty according to Internet Shopping Orientation. Korean Consumption Culture Association(Spring), Sookmyung women's Univ, p.26-27 - Park, E. J. and Park, J. S(2007). A study of Online Fashion Shopping Mall Loyalty according to consumer Innovativeness. The korean Society of Clothing and Textiles(Spring), Hanyang Univ, p.175 - Park, E. J. and Ha, M. J(2006). Impulse Buying, Shopping Orientation, Store Evaluative Criteria and Relationship between Information Sources in Jewelry Market. Korean Consumption Culture Association(Fall), Ulsan Univ. - Park, E. J. and Kang, E. M(2006). Effects of Cognitive Age and Service Quality on Consumer Satisfaction of the Elderly in Korea. IFHE COUNCIL 2006, Cafe Town, South Africa. - Park, E. J. and Kang, E. M(2006). Purchasing Behavior Propensity of Apparel Products and Hairdressing Services by lifestyle in Silver Fashion Market. The korean Society of Clothing and Textiles(Fall), Lotte hotel(Seoul, Jamsil) - Park, E. J. and Kang, E. M(2006). Effects of Service Quality on Consumer Satisfaction in Apparel Products and Hairdressing Services Buying - Focusing on silver consumers. The korean Society of Clothing and Textiles(Spring), Hanyang Univ. - Park, E. J. and Koh, S. B.(2006). Effects of Internet Shopping Interest on Impulse Buying Behavior for Fashion Products. The Costume Culture Association(spring), Duksung women's univ, p.81-82 - Park, E. J. and Jang, S. Y(2006). Influence Factors of Impurse Buying of Overseas Fashion Products, 2007 Korean Academy of Marketing Science Fall International Conference. Cheju National Univ. <Foreign> - Eun Joo Park, Eun Byeol Chae, Xing Yang, Eun Young Kim(2010). Does "Retailtainment" Lead to Apparel Shopping Value in the Department Stores?. KAMS(2010 Global Marketing Conference at Tokyo, Japan), p.624 - Eun Joo Park, Eun ju Ko, Hyunju Lee(2008) The Relationships among Sports Fashion Brand Attributes,Customer Satisfaction andCustomer Equity , Society for Marketing Advances 2008 Annual Conference, (Tradewinds Isiand Grand Beach Resort St. Petersburg, Florida, USA) - Eun Joo Park, Eun Young Kim(2008) Does e-Service Quality Lead to Website Patronage for Apparel Online Purchases? , Society for Marketing Advances 2008 Annual Conference, (Tradewinds Isiand Grand Beach Resort St. Petersburg, Florida, USA) - Eun Joo Park, Eun Young Kim, Hong-Yu Pan(2008) A Motivational perspective for Cross-National E-market egmentation: A Study of Korean and US Consumers , 2008 Global Marketing Conference at Shanghai Korean Academy of Marketing Science, Shanghai, China - Eun Joo Park, Judith C.Forney(2007) Predicting Older Consumer' Satisfaction with Apparel Stores in Kores , ITAA2007 LOS ANGELES, CA (Cosangeles, California, USA) - Eun Joo Park(2007) In-store Browsing and Fashion - oriented Impurse Buying Consumption and Positive Emotion, 2007 EMAC 36th Conference Reykjavik, Iceland - Eun Joo Park, In kyong Lee(2006) Store Patronage Behavior of High School Girls on Purchasing Motivation of Color Cosmetics, the 2nd international Conference on Clothing and Textiles, USA - Eun Joo Park, Forney, J.C.(2006) Cultural Impact on Impulse Buying of Y Consumers' in the U.S. and Korea, 2006 AMS/KAMS CPM Conference, Seoul, Korea - Eun Joo Park(2005) Motivation to Use the Internet and Korea Online Consumer Segmentations for Y-Gneration Consumers, 2005 Seoul international Clothing & Textiles Conference, Seoul, Korea - Eun Joo Park(2005) A Multi-Dimensionality of Credit card Usage function of emotional state for college students, American Association of Family & Comsumer Sciences 96th Annual Conference & EXPO, Newyork, USA - Eun Joo Park(2005) A Comparative Analysis of Impulse Buying Behavior and Shopping Emotion Between Korean and American College Student, 2005 International conference environmental ergonomics, Ystad, Sweden

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