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03 Lectures  
 

Undergraduate studies

     
 

-Apparel Merchandising

Analyzing and study the apparel marketing in view of consumers, organizations, and market structure, especially for merchandising and retailing of apparels.

- Fashion Distribution

This course studies the structure and process of distribution in fashion market related to the fashion product, and services, and develops the ability yo apply it to fashion markets.

- Fashion Research Methods

It aims to acquire the ability yo analyze the research relating to fashion, based on the statistics methods and recent research trends.

- Fashion Consumer Behavior

This course aims to study the cultural, social-economic, psychological factors influencing on the consumer behavior and decision-making process of fashion products and applies consumer behavior theories to fashion consumers.

 

 
     

Postgraduate studies

     
 

- Advanced Fashion Industry

This study investigates and analyzes the application status of fashion industry based on the theory of Fashion Merchandising and also examines and discusses its problems by topics based on case study.

- Fashion & Beauty Marketing Research

In order to investigate the fashion & beauty market, the researcher acquires recently developed methods for statistic processing and examines the problems.

- Fashion Research Method

Focusing on study methodology applied in the studies of Clothing and Textiles, the researcher raises questions, selects research methods, investigates the data, and learns the analysis methods systematically.

- Consumer Behavior of Fashion & Beauty

As learning the aspects of society, psychology, and economy that affect fashion & beauty consumer behavior, the researcher studies and learns the correlations between fashion company¡¯s product planning, production, distribution, and sales systems.

- Beauty Marketing

In order to understand beauty fashion, this study analyzes social, cultural, and economic factors that affect consumer demand and purchase to apply it to market management.

- Fashion Merchandising Management

To understand fashion as products, the researcher analyzes various social, psychological, and economic factors affecting purchase and studies and examines them in the aspect of marketing.

- Fashion Beauty Industry and Mass media

For effective sales promotion such as advertising or publicizing fashion beauty products, this paper studies planning and methods necessary in utilizing various media.

 
     
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