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Hyung, S.S., Kim, W., & Lee, M.-J. (2010). Impact of advertising on patrons' emotion, perceived value,
and behavioral intentions in the chain restaurant industry. Proceedings of the 16the Asia Pacitic Tourism
Association (APTA) Annual Conference, July 2010, Macao, China

Kim, W., Ok, C., & Canter, D.D. (2009). Service recovery expectation, disconfirmation, and recovery
satisfaction: Moderating role of a priori relationship. Proceedings of the 14th Annual Graduate Education
and Graduate Students Research Conference in Hospitality & Tourism, January 2009, Las Vegas, NV.

Kim, W., & Ok, C. (2008). Antecedents of service employee’s organizational citizenship behaviors in
foodservice businesses. Proceedings of the 13th Annual Graduate Education and Graduate Students
Research Conference in Hospitality & Tourism, January 2008, Orlando, FL.

Kim, W., & Ok, C. (2007). The moderating role of service communality in expectation-disconfirmation model.
Proceedings of the International Council on Hotel, Restaurant, and Institutional Education (I-CHIRE),
July 2007, Dallas, TX.